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In creating the next big thing, obsession is an understatement. During the Launch Festival on March 7 and 8 at the San Francisco Designer Center, inventors and entrepreneurs pitched cutting edge, never-before seen, technologies for investors who committed $1,039,000 in prize money and investments.

Shimon Peres, president of Israel, guest of honor at the event, was presented with a Lifetime Achievement Award by Jason Calanis, festival producer. The reason? According to Forbes, “technology represents half of Israel’s exports.

Our very own Froomz CEO and Co-Founder, Yan Heim, was interviewed by CBS 5 Reporter Patrick Sedillo during the event. Asked why she left a six-figure salary to pursue this business idea, she says “This has become my day job, my night job, and my dream job.”

View the 1 1/2 minute segment on CBS 5 below:

Entrepreneurs Pitch Ideas At San Francisco Expo « CBS San Francisco.

Froomz on CBS News